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How to use click-to-click campaigns in your business

How to use click-to-click campaigns in your business


How to use click-to-click campaigns in your business





PPC campaigns are a great way to break into online advertising without spending a fortune. You can start with a small budget and over time realize huge returns on your investment. But before you start, it's important to understand all the different goals you can consider for a pay-per-click campaign.


Build your list


Email lists are a profitable way to market your services and products. You are making people agree to receive marketing messages from you through permission-based marketing. They register with their free will to receive messages. Usually, they get a free gift of some kind to register.


Promote an event


Really great short-term goals to fill with PPC campaigns. Events usually have a specific date to happen, and this augurs well for paying per click because people don't like to miss the opportunity. As the deadline approaches, people are likely to register if they hear it through PPC.


Sell your e-book



Do you have a published e-book that you want people to know? Launching a book promotion PPC campaign is a great way to attract more people to buy it. You can allow your ad to send it to a video trailer for your book and to theorder page.

Get more followers

 

If you're trying to build a community on Facebook, running a promotional ad or other type of PPC awareness campaign for your group can do wonders to get more followers.



Get more engagement



You can turn on promoted posts on Facebook, Twitter, and Pinterest to get more engagement with a specific post that you want people to see responding to. When you get to share, make sure you reply again to increase the effect.


Promote a contest



If you have a contest without PPC, you may end up with a great disappointment in the results. Contests are great ways to build your list and increase awareness of your brand.



Close more sales




PPC can also be used to promote a direct product of direct sales rather than a list or post. Sometimes, people just want what you have to offer and want now, not later. Create a great sales page and the PPC ad can be directly linked to the sales page for best results.


Consumer retargeting



A great use of PPC is to re-target people who saw your website and your views but didn't buy. Their return is a great use of PPC campaigns because sometimes people just left because they are busy and the reminder will help. Facebook wants you to succeed using their PPC advertising platform.

That makes sense. If you achieve your business goals while spending money on Facebook Ads, you may use this marketing practice again in the future.
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